Pain of Paying and Cashless Almsgiving Behavior in Communities with a Philanthropic Culture

Abstract

Cashless payments can reduce the pain of paying that a person feels. Almsgiving is a charitable activity that is usually carried out in cash, but along with the times and the increase in community literacy, cashless almsgiving is also increasingly preferred.  This study aims to examine the effect of pain of paying, ease of use, human values, and skepticism on cashless almsgiving behavior.  The sample of this study was 750 people in Indonesia who already had income and had done cashless almsgiving.   By using SEM-PLS, the results were obtained that at alpha 5% pain of paying, ease of use, human value, and skepticism had a positive and significant effect on cashless almsgiving behavior.  Although there is little skepticism in certain online alms organizers, a high sense of humanity trumps this skepticism.  In addition, because of the lack of pain felt in cashless alms, people are more willing to do it cashless.