Research on semiotic urban tourism landscape design for traditional cultural expression

Abstract

With the acceleration of urbanization, the orderly combination and benign synergy of two systems, traditional semiotic culture and urban tourism landscape design, is one of the important paths of "cultural and tourism integration". In this paper, a total of 33 positive and negative indicators of traditional culture and tourism industry are selected to build a coupling and coordination evaluation index system, and the data are collected and the weights are determined by using the entropy method. By drawing on the coupling model in physics, the quantitative analysis of the coupling coordination degree of traditional culture and tourism industry in G city was conducted, and the grade of coupling coordination degree in previous years was measured, and a case reference for traditional semiotic culture in urban tourism landscape design was provided based on the coupling coordination judging criteria. The results show that the mean value of the coupling coordination degree is 0.9807, which is a high coupling level, according to the coupling coordination degree model, taking Liu San Jie Grand View Garden scenic area in G city as a case study, indicating that the traditional semiotic culture and tourism industry system in G city basically present a coupling development state. This paper has arrived at the optimal model for the coordinated development of traditional culture inheritance and tourism commercialization, which in turn provides a reference basis for the design of semiotic culture in tourism landscape in the city.