STRATEGIC MANAGEMENT MODEL FOR MANUFACTURING SMEs

Abstract

Most of the enterprises in Ecuador according to the report of the Gem (Global Entrepreneurship Monitor 2019/2020) prepared by the Business School of the Politécnica del Litoral del Ecuador in relation to the TEA (Early Entrepreneurial Activity Rate) are born out of necessity rather than opportunity, which means that in the short term they end up closing because they did not overcome the valley of death, placing Ecuador as the second country in South America with 5.86% of which businesses did not continue, among the problems identified is the lack of knowledge, in business administration, personal problems, lack of profitability of financing among others. In the present investigation, the characterization of medium-sized companies is analyzed under competitiveness indicators and their results to propose a strategic management model for manufacturing SMEs, the approach was structured, exploratory, descriptive and quantitative, the sample was composed of 60 medium-sized SMEs from the zone three of Ecuador when performing the analysis it is evident that the critical point is less than 0.05, then the null hypothesis is rejected and the alternative hypothesis is accepted accordingly; It is affirmed that the management model affects the development of SMEs, among the most relevant results it is found that the organizational culture has limitations, especially in the lack of alignment of the personnel with the objectives set, but it must also be rescued from this study. that in the production processes and operations mostly comply with the standards of competitiveness.