ARTIFICIAL INTELLIGENCE AS A POTENTIAL TOOL FOR STRATEGIC PLANNING IN SUCCESSFUL COMPANIES. SYSTEMATIC REVIEW

Abstract

The advancement of technology has transformed the way businesses operate and make strategic decisions. This study reviews the use of AI as a potential tool in planning strategies for successful companies. Scientific articles from Scopus and Web of Science from the past five years were obtained, and data mining techniques were employed to evaluate influential factors. It was found that success in AI implementation is associated with a clear vision aligned with business objectives, quality data, internal capacity, innovative culture, and strategic alliances. Best practices included pilot projects, appropriate metrics, multidisciplinary collaboration, and algorithmic transparency. The importance of ethics, data privacy, and social impact was emphasized. In summary, AI generates growing interest in the business sphere, in decision-making and competitive advantages