Digital Investment in Business Development. Critical Review

Abstract

Digital investment has become a fundamental strategy for business development today. With the increasing digitization of companies, there is a need to adapt and take advantage of technological opportunities to improve efficiency, productivity, and competitiveness. Digital investment involves using financial and technological resources to implement digital solutions that drive business innovation. This research aims to explore the benefits, importance, and limitations of digital investment in business development. An exhaustive bibliographic review was conducted using the PRISMA methodology, and inclusion and exclusion criteria were established. The search engines Scopus, Scielo, and Taylor & Francis were used to gather relevant information, resulting in the identification of 33 articles published in scientific journals that strictly met the search criteria. The results of this study demonstrate that the implementation of digital strategies is crucial to drive business development and enhance the competitiveness of SMEs. However, it is emphasized that there is a need to strengthen the security of digital systems and provide appropriate education to personnel regarding the use of technologies, thus maximizing their potential.