CUSTOMERS ATTITUDE TOWARDS OMNICHANNEL MARKETING RETAILING: AN EMPIRICAL STUDY

Abstract

The main objective of the study is to observe that the customers attitude towards omni marketing retailing in Tamil Nādu. The researcher has conducted the descriptive research method, it is applied to know the omnichannel marketing retailing attitude by customers. 384 samples are collected from across the Tamil Nadu those who are purchasing the goods from omni marketing channel retailing. Sample size of the study is 384 respondents. A questionnaire survey method is used to collect the data. The researcher has computed such as percentage analysis, mean and standard deviation based on the collected data. From the analysis, it is found that using omnichannel retailing is positively tools, wise idea, worth to use, regular basis for future and pleasant feeling are strong customers opinion towards the Attitude of omni marketing channel retailing in Tamil Nadu. In addition, it is revealed that the customers given the moderate opinion toward using the omnichannel retailing would increase their ability to select best electronic goods, enhance their performance, make it easier to know product specification and comparing with all other product.