An Exploratory Study on Visual Communication Marketing for Architectural Heritage, Less Visible in India

Abstract

The research intends to examine conservation and preservation strategies utilised in various locations of the world. Jordan has established a distinct image on the global stage with its cultural monuments and is regarded as a landmark. Thimi is another great example from neighbouring country Nepal, Thimi is well known for its old pottery culture and how government has helped in preserving the same. Delhi, Jodhpur, Ahmedabad are some of the Indian cities, which hold great historical, Architectural, and cultural heritage value. But governments in India are enacting statutes and laws to protect and safeguard architectural and cultural heritage, but not for community services or other public welfare purposes. Some sites in these cities are being used for tourism purposes, but these sites are giving limited access to the people.