Published: 2024-07-02

Understanding green marketing strategies effects on Consumers’ Purchase Behavior: Insights from Pakistan

Muhammad Waqas Nazir, Dr Fazli Haq, Zain Naeem, Valentina Ovalles Suarez, Fahad Asghar, Athar Marwat

278-297

Shariah and Legal Measures to Prevent Inflation: An Exploratory and Comparative Review

Muhammad Numan Ayoub, Dr. Muhammad Zubair, Dr. Muhammad Haroon Khan

37-48

Glimpses of Bengal Famine in Fazal Karim Fazli’s novel “Khoon-e-Jigar Hony tak”

Rosheen Aqib, Jawaria Zafar, Dr. Saira Irshad, Dr. Muhammad Rahman, Syed Azwar Abbas

49-60

Analysis of the minority characters in the novels of Deputy Nazir Ahmed in the Postcolonial context

Saqlain Ahmad Khan, Arshad Mahmood Haadi, Dr. Saira Irshad, Kamran Joyia, Dr. Muhammad Rahman

61-75

IMPACT OF CHILD MALNUTRITION ON STUDENTS` PERFORMANCE IN RURAL AREAS OF SINDH

Dr. Murtaza Ali Laghari , Dr. Abida Siddiqui , Shabana Shaikh , Mahwish Shaikh , Zain-ul-Abideen Laghari, Nadir Mugheri , Maqbool Ahmed Jamali

76-90

Non-Verbal Immediacy Augments the Credibility of Managers in Developing Organizational Excellence

Hareem Kausar , Prof. Dr. Leenah Ãskaree , Dr. Benish Khan , Binish Nighat , Ahmad Shujāã Baig , Engr. Ãmmaar Baig , Yousaf Khan

91-118

Nomophobia and Academic Performance: Exploring the Cognitive and Behavioral Impacts on University Students

WAJAHAT REHMAN, DR. SYEDA TEHMINA NAZ BUKHARI, Dr NOSHEEN MALIK, DR. SHAISTA NOREEN, SYEDA ALMAS FATIMA SHAMSI, ANZA ABRAR, DR. RABIA TABASSAM

149-161

Roots of Functionalism: From Aristotle to Michael Halliday

Muhammad Farukh Arslan, Attia Rasool, Esha Muhammad, Marryam Shakeel, Hira Haroon

172-183

Stylistic And Structural Analysis of a Short Story “The Good Country People” Written by Flannery O’Connor

Fazal Rabi, Ikram Ullah , Muhammad Ibrar, Saeed Akbar, Uzma, and Mazhar Ali

235-256

Green Spaces in Urban Environments: Enhancing Children's Health and Cognitive Development

Ar. M Taimur Sarwar, Ar. M Zeeshan Zaheer, Ar. Arsala Hashmi

268-277

ECONOMIC TIES AND TECH SPLITS: U.S.-CHINA RELATIONS

Rabia Mustafa, Dr Mir Waheed Akhlaq, Umer Mustafa

298-331

An Analytical Study of Younis Javed's Novel "Kinjri Ka Pul"

Dr. Fouzia Sahar Malik, Kamran Joyia, Dr. Abdul Aziz Malik, Dr. Aqsa Naseem Sindhu, Dr. Mutahir Shah, Haleema Bibi Qureshi

384-397

The Impact of Information Communication Technology and Financial Innovation on the Financial Performance of Chinese Commercial Banks

Aziz Ullah, Muhammad Waqar, Dr. Syed Shoaib Nazir, Prof. Dr. Adil Adnan, Muhammad Asghar Khan, Muhammad Wajahat Raffat, Saad Rafi

364-383

PREVALENCE OF DEPRESSION AND ITS ASSOCIATED FACTORS AMONG UNDERGRADUATE STUDENTS OF COLLEGES

Zahid Khan, Abid Ali, Haroon Ahmad, Dr. Malik Jawad Saboor, Arshad Ali

398-404

MOBILE PERSONAL INFORMATION MANAGEMENT SKILLS OF THE UNIVERSITY LIBRARIANS IN PAKISTAN

Adnan Ullah, Faisal Shahzad, Waqar Ahmad, Muhammad Naseer, Afsheen

405-431

Economic Growth and Total Factor Productivity in Afghanistan

Zabihullah1 , Dr. Muhammad Kashif Saeed2 .

432-457

Investigating the Relationship between Academic Freedom and Institutional Autonomy in Pakistani Universities

Dr. Hafiz Muhammad Afzaal, Dr. Shakeel Ahmed, Waqas Ahmad, Dr. Sidra Aslam, Dr. Muhammad Subhan Yousaf, Dr. Mansoor Ali Darazi, Kashif Lodhi

458-484

A REVIEW OF EMBEDDED ENVIRONMENTAL ASPECTS INTO THE SCHOOL EDUCATION

Dr. Madiha Khadim, Dr. Nargis Sultana, Dr. Sadia Jamil, Irfan Maqbool

5323-540

The Women’s Educational Rights and Importance According to Contemporary Requirement of The Prophetic Methods

Dr. Kifayat Ullah , Nusrat Anjum, Mehrooma, Dr. Maryam Noreen, Dr.Muhammad Zakariya

532-551

An Introductory Review of Fatawa Alamgiri and its Kitab Al Hiyal

Amjad Khan, Dr. Niaz Muhammad, Dr. Nosheen Bibi

565-593

Geopolitics and Resource Conflicts: The Strategic Importance of Natural Resources of Pakistan and Afghanistan

Dr. Mir Waheed Akhlaq, Dr. Abrar Hussain, Maria Naheed, Syed Shamsuddin

617-632

Ensemble Learning based Optimized Random over Sampling for Handling Class Imbalance of Customer Churn Prediction in Telecommunication

Sabahat Tasneem, Dr. Muhammad Younas, Dr. Qasim Shafiq, Dr. Muhammad Murad Khan, Dr. Uzma Jamil

660-681

Comparative Analysis of Conventional and Islamic Microfinance and Its Role in Poverty Alleviation in Pakistan

Faisal Aziz, Prof. Dr Abdul Ghafoor Awan, Dr. Muhammad Azeem Ahmad, M. Wasim Akram

698-713

DENUCLEARIZATION EFFORTS IN NORTH KOREA UNDER KIM-JONG UN: A Critical Analysis

Ifra Saeed, Dr. Shahzad Munawar Ch., Dr. Anwar Ali, Dr. Muhammad Naveed Akhtar, Dr. Bilal Bin Liaqat

768-793

Physiological, Psychological, and Developmental Impacts of Cortisol Production: Sex- and Age-Related Differences in Cortisol Levels and the Diurnal Rhythm of Hormone Secretion

Muqadas Fatima, Maria Azam, Fouzia Tanvir, Muhammad Saleem, Asif Bilal, Qudrat Ullah, Saba Bibi, Muhammad Khalil Ahmad Khan

819-842

Assessing the Implementation and Effectiveness of Academic Programs and Evaluation Strategies in Pakistani Affiliated Colleges

Tayyaba Zia, Professor Liu Bangfan, Dr Allah Wasaya Babbar, Dr Muhammad Shakir, Faiz Mahmood, Muhammad Fayyaz Khokhar

843-859

Impact of Land Use/Land Cover Change on Rural Livelihood of Upper Swat, Pakistan

Muhammad Nasir, Samiullah, Shahid Iqbal, Khalid Hussain, Yasir Muhammad, Sardar Muzaffar Hussain Zahid

893-908

Role of Ignored Revolutionaries in India’s Freedom Struggle: A Case Study of Sushila Mohan

Anam Iftikhar, Muhammad Abrar Ahmad, Sajida Batool, Hina Azmat

909-918

Sacred Spaces in Pakistan: The Religious and Cultural Resonance of Syeda Ruqayyah (S.A) bint Ali 's (A.S) Shrine in Lahore

Dr. Farzanda Aslam, Dr. Nasir Amir, Muhammad Javed Ashraf, Zain Abbas, Muhammad Asim Khan, Tanzeela Arshaad,

919-950

Civil-Military Relations in the Context of National Action Plan Implementation

Dr. Waseem Ullah, Dr. Saima Razzaq Khan, Ambrin Khurshid, Dr. Hassina Bashir, Dr. Muhammad Ilyas Khan

951-969